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The Natural Curator
The Natural Curator was an online shopping destination offering a curation of the best clean beauty brands contextualized through engaging content.
Role
CEO & Co-founder
As the co-founder of The Natural Curator, Karine built and grew a global eCommerce platform which garnered the attention of reputable media such as WWD, La Presse, The Kit, Globe & Mail and Global TV.
She built brand awareness and acquired customers from the ground up through educational content, digital marketing campaigns, private offline shopping events and a brand ambassador program.
The Natural Curator offered an exclusive assortment of skincare, bodycare, haircare, makeup and wellness which totalled 300+SKUs over 20 brands which Karine secured and managed.
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